A busy, well-reviewed practice was stuck between 200 and 600 daily visits for eighteen months. Implants, orthodontics and sleep apnea, its three highest-revenue services, had no visibility for the searches driving bookings in Dallas.
What we changed
We rewrote every major service page around Dallas search intent, starting with the highest-revenue treatments. Structured content built topical authority, and schema, citations and internal linking were strengthened systematically.
Why it worked
The plateau came from thin pages with no local intent and no authority signals. Fixing both together compounded: Google rankings and AI Overview citations arrived inside the same sixty-day window.
1,900+
peak daily organic visits
143
keywords in the top 3
Jan 2026
plateau broken
AI
Overviews presence
Source: Semrush, captured May 2026. Client name confidential.
Multi-locationWashington, USANew site launch
Three locations, no organic presence, 1,700 monthly visits seven months later.
The problem
A brand-new site launched in October 2025 with no keyword targeting, no local signals and no content. Family dentistry, Invisalign, implants and emergency care across three locations were invisible in all of them.
What we changed
We built the full SEO foundation on launch day instead of retrofitting it. Service pages were mapped to distinct intent, each location got its own page with city-level targeting and schema, and internal linking was correct from day one.
Why it worked
Getting the architecture right at launch shortened the usual six-to-twelve-month wait. Rankings appeared within ten weeks, and traffic has grown every month since.
1,700+
monthly organic visits
1,100+
ranking keywords
10 weeks
to first rankings
0
penalties or dips
Source: Semrush, captured May 2026. Client name confidential.
EcommerceAustralia24-month engagement
A plateaued retailer grown from 1,200 to 5,500+ daily visits.
The problem
An Australian ergonomic office equipment retailer had plateaued at around 1,200 daily organic visits. Category pages were thin and technical issues were holding rankings back.
What we changed
We fixed crawlability and site structure, rebuilt category content around buyer searches and strengthened internal linking across the catalog.
Why it worked
Technical fixes let Google reach the content, and deeper category pages gave it something to rank. Top 3 positions grew from under 50 to 317.
This engagement is ecommerce, not dental. We include it because the technical and content work is the same, and we’d rather say so than imply otherwise.
5,500+
daily organic visits
317
top 3 keywords
1,900+
total keywords
3x
traffic spike, Apr 2026
Source: Semrush, captured May 2026. Client name confidential.
What happens on the 20-minute call
No pitch deck and no pressure. You leave with useful findings whether or not we work together.
1
We look at your site live
Where you rank today for your key treatments, on Google and in AI answers.
2
We name who’s beating you
The competitors taking your patients, and the reasons Google prefers them.
3
You get three quick wins
Fixes you can make yourself, plus a straight answer on whether we’re the right fit.
