Technical SEO for dental websites Google can crawl and rank.
Speed, structure and indexing problems quietly hold dental sites back. We find them and fix them in the code ourselves.
What’s included in technical SEO
We implement the fixes, not just list them in an audit.
Full technical audit
Crawl, indexing, speed, mobile and structured data checked page by page.
Core Web Vitals fixes
Load speed and layout stability improved to pass Google’s thresholds.
Indexing & crawlability
Sitemaps, robots rules and canonical tags set correctly.
Site structure
Clear page hierarchy and internal links so authority flows to treatment pages.
Redirects & migrations
Site moves and URL changes handled without losing rankings.
Ongoing monitoring
We watch for new errors and fix them before they cost traffic.
Technical problems we find on dental websites
Dental sites break in their own particular ways. These six come up again and again when we audit a practice website.
Booking and chat scripts slowing every page
Online booking widgets, live chat, review badges and tracking tags often load on every page before your content does. On mobile that can push load times past the point patients wait.
Location pages that compete with each other
Multi-location practices often have near-identical pages for each office with only the suburb or city swapped. Google picks one, and the rest quietly drop out of the results.
Old domains and URLs left behind
A rebrand, a new website or a DSO acquisition can leave old domains and pages live, or redirected badly. Rankings built over years leak away through broken redirects.
Thin template service pages
Many dental website templates ship with one short page per treatment. Google sees dozens of pages with little substance and stops crawling them often.
Missing or broken dental schema
Structured data tells Google and AI tools that you’re a dentist, where you are, your hours and what you treat. It’s often missing, out of date or contradicts your Google Business Profile.
Heavy before-and-after galleries
Large, uncompressed smile gallery images are one of the most common reasons dental pages fail Core Web Vitals on mobile.
A 10-point technical check for your dental website
You can run most of these yourself in an afternoon with Google Search Console and PageSpeed Insights. If more than two fail, technical SEO is probably holding your rankings back.
For the detail behind each check, see our guides to why a website doesn’t show up on Google, the Core Web Vitals checklist and the website migration SEO checklist.
Or get it checked for free- A site: search for your domain shows all your treatment and location pages
- Search Console’s Pages report shows no important pages excluded
- Your homepage and top treatment pages pass Core Web Vitals on mobile
- Every page has one clear H1 and a unique title tag
- Each location has its own page with unique content
- Old URLs redirect once, straight to the matching new page
- http and non-www versions redirect to one secure address
- Your XML sitemap lists only pages you want in Google
- Dentist schema matches your Google Business Profile details
- Gallery images are compressed and load lazily below the fold
What you get every month
Clear, fixed deliverables so you always know what we’re working on. We set the exact scope for your practice after the free review.
Get my free review- Blog articles4 to 8 a month
- Technical fixes implementedOngoing
- Site health crawlMonthly
- Core Web Vitals reportMonthly
- Indexing check in Search ConsoleMonthly
- Strategy call with AdityaMonthly
How it works, month by month
- Weeks 1 to 2
Audit
A full crawl and speed test, with issues ranked by impact.
- Month 1
Fix critical issues
We ship the code changes ourselves.
- Month 2
Speed & structure
Core Web Vitals and internal linking improved.
- Month 3+
Monitor
Monthly crawls catch new problems early.
How we compare
Your options for finding and fixing technical problems on a dental website, side by side.
| GetLocably | Agency audit PDF | Your web developer | SEO plugin | |
|---|---|---|---|---|
| Finds the problems | Full crawl, speed and indexing audit | Yes, as a long report | Only what you point out | Basic on-page issues |
| Fixes them | We ship the code changes ourselves | Leaves the fixes to you | Yes, but SEO isn’t their focus | Can’t fix speed, structure or redirects |
| Prioritized by | Patients each fix is likely to bring in | Tool severity scores | Whatever’s quickest | Generic scores |
| Dental context | Location pages, booking scripts, treatment pages | Rarely | Rarely | None |
| After the first fixes | Monthly crawls and Search Console checks | One-off | When something breaks | Its own checks only |
| Who you talk to | Aditya, directly | An account manager | Your developer | No one |
A technical foundation built at launch, ranking inside ten weeks.
A three-location practice launched a brand-new site with no SEO foundation. We built the technical structure on launch day instead of retrofitting it: service pages mapped to distinct search intent, a location page with its own schema for each clinic, and internal linking set correctly from the start.
First rankings appeared within ten weeks. Seven months later the site had 1,700+ monthly organic visits and 1,100+ ranking keywords, with no penalties or dips.
Read the Washington case study →
From 1,200 to 5,500+ daily visits with technical and content SEO.
A plateaued Australian retailer had thin category pages and technical issues holding rankings back. We fixed crawlability and site structure, rebuilt category content and grew top 3 positions from under 50 to 317.
This engagement is ecommerce, not dental. We include it because the technical work is the same.
Read the full case study →
Technical SEO FAQs
Yes. We work in your CMS or code directly, and can coordinate with your developer if you have one.
We test on staging where possible and keep backups before every change.
Yes. We plan redirects and checks so the move doesn’t lose rankings.
Usually within four to six weeks, once Google recrawls the fixed pages.
Partly. The first round of fixes is a one-off project. But new plugins, page edits and website updates keep creating new issues, so we crawl your site monthly and fix problems before they cost you traffic.
Crawling and indexing, page speed and Core Web Vitals on mobile, site structure and internal links, duplicate or thin location and treatment pages, redirects, and structured data such as Dentist and FAQ schema. Every issue is ranked by how likely it is to affect new patient enquiries.
Yes. ChatGPT, Gemini and Google AI Overviews can only cite pages they can crawl and understand. Clean structure, fast pages and accurate schema make your practice easier for them to read and quote.
What happens on the 20-minute call
No pitch deck and no pressure. You leave with useful findings whether or not we work together.
- 1
We look at your site live
Where you rank today for your key treatments, on Google and in AI answers.
- 2
We name who’s beating you
The competitors taking your patients, and the reasons Google prefers them.
- 3
You get three quick wins
Fixes you can make yourself, plus a straight answer on whether we’re the right fit.
Other services
Find out what’s holding your site back.
One practice per treatment and area. Get your free review and we’ll confirm yours is still open.
